A PICTURE IS WORTH A THOUSAND WORDS
I’d be surprised if anyone who looks at property listings hasn’t seen several properties for sale with terrible photos. Dark, grainy shots from someone’s old flip phone. Shots of just a sink, or just a bed in a corner. Sideways photos that the person making the listing didn’t bother to rotate.
Or… no photos at all.
Our current MLS system allows 40 photos to be uploaded, so there is no excuse for a couple of terrible shots, or none at all.
This should go without saying: your listing agent should hire a professional to take the photos of your property. The pros have the right equipment and lighting. They know how to showcase each room and feature properly so that potential buyers can get a good feel for the property and the size of the rooms – not a shadowy close-up of your old dresser.
Whether you are selling a one-bedroom condo or a five-bedroom house, your agent should have your home professionally measured to create a floorplan.
Even before potential buyers have visited a property, a clear floorplan included with a listing can give them an idea of the flow of the space, and may convince them that it’s worth a look. And after they’ve looked at multiple properties, the floorplan gives them something to refer back to. Anyone who has spent a weekend looking at half a dozen or more places will definitely appreciate having a document on hand to remind them which apartment had the corner balcony.
Some properties could also warrant 3D floorplans or even videos to help showcase them effectively. Just remember that videos are not appropriate for every space. Small condos could actually be hurt by showcasing just how small the space is if the camera can’t do more than turn in a circle.